http://www.webmproject.org/ WebM is an open, royalty-free, media file format designed for the web.
* VP8, a high-quality video codec we are releasing today under a BSD-style, royalty-free license
* Vorbis, an already open source and broadly implemented audio codec
* a container format based on a subset of the Matroska media container
Mozilla, Opera and Google are behind WebM, even IE9 will have support if the VP8 codec is installed.
YouTube is converting all new
YouTube is converting all new videos to this format also.
Most of the major players are
Most of the major players are behind it apart from, the new bad boy on the block:
It would be nice to have Apple get behind this and think about the industry as a whole not just there business.