A short story:
I maintain a site for my brother, who is a jeweller. As a sideline, he has crafted a range of rings and keyrings in the shape of turbochargers, in silver, gold, brass, aluminium. It's what you might call a very, very small business
Last week, a car magazine printed a brief story about the products, which was great - free advertising! However, there was a problem. The address of his site is:
but was printed as:
Many web host control panel packages don't cater for fourth-level domains, which is a problem. Fortunately, I host the site at MultiWebSpace.com, and the admin staff there were able to set up the domain redirection at a higher level without any problems.
Could have been an interesting problem, though, if the address was badly wrong. So, what would you do in such a case? Register the incorrectly-referenced domain, if it's available? Ask the webmaster of the incorrect domain to add a link for you?
When your advertising gets your web address wrong...
Always use www as the man in the street who you are selling to has no idea there is anything else, and what we think makes no difference.