CMS

I tend to charge for

A) Design
B) Code
C) CMS
D) Anything else custom, such as Logos, PHP, JavaScript, etc...

Thanks. Do you happen to know a reliable price guide for webdesign? Maybe a company has actual prices listed somewhere besides 'contact us for a quote'. I know there are thousands of variables to take into consideration, but anything would help.

You have to look at your local market, the national market, the international market - what do they charge?
You have to look at your client - what can they afford?
You have to look at your overhead - what do you have to make to cut even? to make a profit?
You have to look at how you value yourself and your knowledge - what are you worth?
You have to be able to prove your value to your client - what can you offer that they can't?

Maybe your DO give the CMS for free because everyone else charges.
Maybe you DO give a free year of hosting or a free 6 hours of update/modification time.

Tons of variables, tons of answers, you sort of have to take it all into consideration for yourself.

The advertising/marketing agency I am starting up I had to look at a lot of these, how to make sure I make money but I can still pay my sales man, my graphic artist, my programmers, etc.

There is no definitive answer, sorry.

Not always, no. If the site only gets updated once or twice a year, then no.