11 replies [Last post]
loungepenguin
loungepenguin's picture
Offline
Enthusiast
Brighton UK
Last seen: 10 years 25 weeks ago
Brighton UK
Joined: 2005-01-11
Posts: 213
Points: 20

I think this might be down to people's own interpretations of standards but I wanted to know what people thought about the page title element.

I know the page title should reflect what is on the page. This seems fairly simple for the home page of a site:

A Star Company ltd

But what about inner pages?

If the page is about "Health and safety" for example what should the title be then?

Should it be

A: Health and Safety

Or

B: A Star Company: Health and safety

I'd say that from a standards point of view it should be B as that is what describes the page - this seems to be backed up here: http://www.w3schools.com/quality/quality_elements.asp

However, it seems that most sites (including A list apart) go for "A"

Another point to consider is what happens if a company has a common word as part of its company name. For example what happens if in the example above I search for "star"? I'd get every page on the site as "star" is in the title.

So what do people think? I suppose google has to be considered seriously here too - Maybe the company name should always be in the title so a list of google results show's where the page is from? Would this affect ranking?

Thanks in advance

Tags:
Chris..S
Chris..S's picture
Offline
Moderator
Last seen: 9 years 34 weeks ago
Timezone: GMT+1
Joined: 2005-02-22
Posts: 6078
Points: 173

I follow your B. Generally

I follow your B. Generally the page title will be the name of the organisation promoted by the website plus a restatement of the page heading (H1). If the page is deep within the site and the heading doesn't reflect that depth then I will also include something to describe the website section.

e.g.

Home page - XYZ Company, Your One Stop Widget Shop
First level page - XYZ Company :: About Us
Deeper page - XYZ Company :: Our Products - Magic Widget, Technical Specifications

(for the last page the page heading (H1) is "Magic Widget, Technical Specifications").

The key uses of a page title are as a window label, a default bookmark label and search engine page categorisation (the TITLE element is reckoned to be given a high degree of importance in SE algorithms). For the first two often only the left hand portion of the title is visible as the browser window could be minimised or bookmarks are displayed in a narrow column. Create your title with those things in mind and you won't go far wrong.

loungepenguin
loungepenguin's picture
Offline
Enthusiast
Brighton UK
Last seen: 10 years 25 weeks ago
Brighton UK
Joined: 2005-01-11
Posts: 213
Points: 20

thanks for that - that's

thanks for that - that's helped clarify my mind although raises another problem I've faced.

The H1 element should be what the page is about and this will help with google so that's OK but what if the page is in an "our products" section?

Should it be

A: our products

Magic Widget, Technical Specifications

or
B: Magic Widget, Technical Specifications

our products


It seems wrong to use B but using A messes up the whole page description thing and potentially screws the page rankings a bit

maybe there is no right and wrong but I'd like to know your opinion

Chris..S
Chris..S's picture
Offline
Moderator
Last seen: 9 years 34 weeks ago
Timezone: GMT+1
Joined: 2005-02-22
Posts: 6078
Points: 173

The H1 is Magic Widget ...

The H1 is Magic Widget ... 'Our Products' doesn't need to be a heading at all. Its probably there in the breadcrumbs, as a highlighted menu item and/or as a section/chapter label.

Deuce
Deuce's picture
Offline
Guru
Somewhere, USA
Last seen: 4 years 44 weeks ago
Somewhere, USA
Timezone: GMT-5
Joined: 2005-11-20
Posts: 4424
Points: 1843

Chris..S wrote: Home page -

Chris..S wrote:

Home page - XYZ Company, Your One Stop Widget Shop
First level page - XYZ Company :: About Us
Deeper page - XYZ Company :: Our Products - Magic Widget, Technical Specifications

I could swear I read somewhere that it is recommended to use

Home Page - XYZ Company, Your One Stop Widget Shop
First Level - About Us :: XYZ Company
Deeper Page - Magic Widget, Technical Specifications - Our Products :: XYZ Company

but i might be mistaken and dyslexic
I think it is more of a personal preference, but search engines recommend no more then 80 characters in our title.

all ยป http://dictionary.reference.com/browse/all

Google isn't a bunch of guys reading and grading web sites, it's more like a bunch of monkeys sniffing food and putting the good bananas at the top. -Triumph

loungepenguin
loungepenguin's picture
Offline
Enthusiast
Brighton UK
Last seen: 10 years 25 weeks ago
Brighton UK
Joined: 2005-01-11
Posts: 213
Points: 20

I think I understand - it's

I think I understand - it's not really part of the structure for that specific page so shouldn't really be a header.

I do like to have it on the page though as it can helps people know where they are. Do you think this is meaningful: (it feels as though it could be better)

(Section: Products)

Magic widget

I could then style the p to make the section obvious

Chris..S
Chris..S's picture
Offline
Moderator
Last seen: 9 years 34 weeks ago
Timezone: GMT+1
Joined: 2005-02-22
Posts: 6078
Points: 173

Once you decide it doesn't

Once you decide it doesn't get an Hx element, its not a big deal - certainly not worth spending a lot of angst over - P seems ok. Tyssen will probably have a more thoughtful response.

loungepenguin
loungepenguin's picture
Offline
Enthusiast
Brighton UK
Last seen: 10 years 25 weeks ago
Brighton UK
Joined: 2005-01-11
Posts: 213
Points: 20

I'll for a while and see if

I'll wait for a while and see if he replies.

Just trying to improve on my usual way before starting something new, I'll probably stick with whatever I decide on here for future stuff.

Cheers

lokiloks
lokiloks's picture
Offline
Enthusiast
Albuquerque, NM
Last seen: 12 years 2 weeks ago
Albuquerque, NM
Timezone: GMT-6
Joined: 2007-05-16
Posts: 145
Points: 24

Depends

The book Homepage Usability by Neilson & Tahir specifically recommend NOT using A or The in the title for any titles, even businesses that have the word in their business name. That means "The New York Times" would be "New York Times".

I'd imagine that the band "The The" shouldn't simply have "" or "The" as their homepage Wink

Also, don't ever use Welcome or Website or Homepage or .com unless the business name includes the word, e.g. "Welcome Mats & Doorbells Inc."

I'd also not use the Inc. or Co. or LTD or LLC etc. That info can be provided later on, but some disagree with me.

Sub-pages, IMO should have the topic then a | and then the business name. You can put the business name first, but then when your customer puts links to 3 different pages of your site on their desktop they'll all be trunkated to the same thing.

Hope that helps,
LokiLoks

loungepenguin
loungepenguin's picture
Offline
Enthusiast
Brighton UK
Last seen: 10 years 25 weeks ago
Brighton UK
Joined: 2005-01-11
Posts: 213
Points: 20

thanks lokiloks - that's the

thanks lokiloks - that's the conclusion I've come to fot the page title.

Tyssen
Tyssen's picture
Offline
Moderator
Brisbane
Last seen: 7 years 31 weeks ago
Brisbane
Timezone: GMT+10
Joined: 2004-05-01
Posts: 8201
Points: 1386

Chris..S wrote:Tyssen will

Chris..S wrote:
Tyssen will probably have a more thoughtful response.

Mmm, not really. A paragraph would be fine but if your breadcrumb involved more than two links/levels, then I'd think an unordered list would be more appropriate.

How to get help
Post a link. If you can't post a link, jsFiddle it.
My blog | My older articles | CSS Reference

loungepenguin
loungepenguin's picture
Offline
Enthusiast
Brighton UK
Last seen: 10 years 25 weeks ago
Brighton UK
Joined: 2005-01-11
Posts: 213
Points: 20

I usually use section

I usually use section headers such as this for example http://www.popall.co.uk/regulatory/servingalcohol.asp

You are right - it definitely isn't a paragraph. I suppose its just a division really although... no harm in that.

Cheers