Is video really and truly hot with search engines??

wendy
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I would be very interested in any thoughts on the following, sent (not surprisingly:

..."It behooves us all to be set up well relative to online media/video. Video is hot now with the search engines, and the major search engines are starting to use video as a differentiator as to whether to move a site up or down on the rankings. Google did not purchase You Tube for $1.6 Billion for nothing."...

This seems like tripe to me - why would videos cause a site to be rated more highly? (and how could a "major search engine" tell the video wasn't about Baby Balthazar's first visit to the beach?)

Anyway, feedback welcome!

Thanks,
Wendy

Tyssen
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Sounds iffy to me as well.

Sounds iffy to me as well. Where did that quote come from?

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svamsik
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Ya I too want to know any

Ya I too want to know any updates regarding this

Regards,
Vamsi

wendy
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It won't come as a surprise

It won't come as a surprise this was from a purveyor of local-scenery video footage, who also makes himself out to be a big noise in SEO. I'll request stats to back these claims up (or not) and report back.

It's fine to say things like this to people who know enough to question them, but not to people who don't know, who end up paying in more ways than one.

P.S. Mind you, I am not in big w/ the Google board, but would guess that the ad revenue generated by the billions who visit YouTube daily might have been a bigger purchase factor than the billion videos.